Insights

How retail media can deliver far more than Return on Ad Spend (ROAS): Criteo report

WARC forecasts Pinterest ad revenue to reach $4.2bn in 2025, spiking 17.1% Y-O-Y

85% believe senior stakeholder resistance to new technology is hindering creativity in the workplace: Canva

88% consumers abandon purchases due to ‘noisy’ and cluttered advertising: Accenture report

IPL title partner Tata emerges as most buzziest brand, followed by Jio Cinema: Wavemaker MESH report

IPL 2024 reports 35% spike in social media engagement compared to previous edition

Retail media ad spend to reach $153.3bn in 2024: WARC

Smart TV shipments down 14% in Q4, Chinese brands decline 30%

Prioritise authenticity and relevance over quantity: Zeenat Aman on brand collaborations

Mumbai Indians & Rajasthan Royals are most loved teams on social media: Sprinklr report