Is tokenism the latest variant of Dairy Milk?

By Shivaji Dasgupta

How much more do you want to know?

By Shivaji Dasgupta

How Airbnb must inspire brands to defeat the Taliban

By Shivaji Dasgupta

How Nestle and Fogg handled the pandemic differently

By Shivaji Dasgupta

How the Olympics highlight India’s class divide

By Shivaji Dasgupta

How D2C brands can help revive advertising agencies

By Shivaji Dasgupta

D+ve: There is no growth without learning

By BestMediaInfo Bureau

The need for corporates to shed their lexicon on Social

By BestMediaInfo Bureau

Is your brand earning your business the right valuation?

By Shivaji Dasgupta

Is it still raining in Southampton?

By Shivaji Dasgupta

‘Upar Cannes ki Dukaan, Niche Client ka makaan’

By Shivaji Dasgupta

Why advertising does not attract writers

By Shivaji Dasgupta

Why is the IAS not being blamed for the corona debacle?

By Shivaji Dasgupta

Dear customer, please be more human

By Shivaji Dasgupta

How Covid changed the life of an ‘Aam Aadmi’

By Kakoli Thakur

What Regional and National Brands must learn from the TMC in Bengal

By Shivaji Dasgupta

Why NDHGO and not JioMart is the retail tech model for India

By Shivaji Dasgupta

Is it a crime to have fun during a pandemic?

By Shivaji Dasgupta

‘Bro, do you have a spare oxygen cylinder?’

By Shivaji Dasgupta

Will Covid finally transform the obsolete healthcare industry?

By Shivaji Dasgupta

Has Covid converted LinkedIn to a distress helpline?

By Shivaji Dasgupta

Is Brand Purpose an overrated concept?

By Shivaji Dasgupta

What traditional brands can learn from Cred’s ad featuring Rahul Dravid

By Shivaji Dasgupta

Dr Fuad Halim and the hyperlocal political brand

By Shivaji Dasgupta

Are you a Jab or a Jab Not?

By Shivaji Dasgupta