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Where Ikea gets it right and how Akasa Air gets it wrong
Where Ikea gets it right and how Akasa Air gets it wrong
Congrats Devika, but don’t be so excited India!
Congrats Devika, but don’t be so excited India!
Why Indians secretly hate Campa Cola and Ambassador
Why Indians secretly hate Campa Cola and Ambassador
How deep is your love?
How deep is your love?
Why marketers in India must harness alternative app stores to tap greater audiences
Why marketers in India must harness alternative app stores to tap greater audiences
IPL is a bull story. Period.
IPL is a bull story. Period.
'No time to die, Shane Warne!'
'No time to die, Shane Warne!'
Brands of war: When Russia invades Ukraine
Brands of war: When Russia invades Ukraine
What if the IPL talent auctions inspired the Advertising talent auctions?
What if the IPL talent auctions inspired the Advertising talent auctions?
Lata Mangeshkar and the art of timeless brands
Lata Mangeshkar and the art of timeless brands
Will Air India be the next Corus for the Tata Group?
Will Air India be the next Corus for the Tata Group?
Why Clagency is the future of the agency
Why Clagency is the future of the agency
What the Calcutta Season must learn from the Seasoned Indian
What the Calcutta Season must learn from the Seasoned Indian
‘Will Advertising ever have a Parag Agarwal?’
‘Will Advertising ever have a Parag Agarwal?’
‘Where the metaverse is going horribly wrong’
‘Where the metaverse is going horribly wrong’
Your Groceries now delivered in Zero Minutes
Your Groceries now delivered in Zero Minutes
How clients corrupted agencies
How clients corrupted agencies
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
Chalti Ka Naam Festivity
Chalti Ka Naam Festivity
'Why Air India must never say Tata to the Maharajah'
'Why Air India must never say Tata to the Maharajah'
Why the Tatas must be careful in merchandising its legacy
Why the Tatas must be careful in merchandising its legacy
D+ve: The Power of Minimalism in Design
D+ve: The Power of Minimalism in Design
Is tokenism the latest variant of Dairy Milk?
Is tokenism the latest variant of Dairy Milk?
How much more do you want to know?
How much more do you want to know?
How Airbnb must inspire brands to defeat the Taliban
How Airbnb must inspire brands to defeat the Taliban