Long live Mahashay. Long live the Masala Magic.

By Shivaji Dasgupta

Did Smith and Maxwell deliberately fail in the IPL?

By Shivaji Dasgupta

Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?

By Shivaji Dasgupta

Virat Kohli and the death of the metaphor

By Shivaji Dasgupta

A different kind of Durga Puja in 2020, all thanks to Corona

By Kakoli Thakur

Neither saint nor sinner, Tanishq is a smart winner

By Shivaji Dasgupta

Is Technology killing your Brand Proposition?

By Shivaji Dasgupta

Why men love men and women hate women

By Shivaji Dasgupta

Is the lockdown making nuclear families behave like joint families?

By Shivaji Dasgupta

Coding: Need of the hour or just FOMO

By Kakoli Thakur

‘Play From Home’ — Why Homereca is the new Horeca

By Shivaji Dasgupta

Not afraid of dying? Welcome to Mortality Marketing.

By Shivaji Dasgupta

Stop Discounting, start Premiumising

By Shivaji Dasgupta

A tale of two mergers — VI + Rhea-Kangana

By Shivaji Dasgupta

Do you belong to Condominium India?

By Shivaji Dasgupta

WPP, say no to ageism

By Shivaji Dasgupta

Why was I such a corporate disaster?

By Shivaji Dasgupta

Why the IPL will rapidly reunite friends

By Shivaji Dasgupta

Microsoft, Google and Zoom are losing the WFH wars

By Shivaji Dasgupta

Are you ready for your customer?

By Shivaji Dasgupta

Why Sanjay Dutt must live forever

By Shivaji Dasgupta

Will home chefs transform our dining culture?

By Shivaji Dasgupta

Say bye to Job Satisfaction. Welcome back Job Security.

By Shivaji Dasgupta

Is Digital Marketing killing Marketing Strategy?

By Shivaji Dasgupta

Why hygiene is the new Viagra

By Shivaji Dasgupta