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Advertising
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In-depth
Guest Times
Where Ikea gets it right and how Akasa Air gets it wrong
By
Shivaji Dasgupta
Congrats Devika, but don’t be so excited India!
By
Shivaji Dasgupta
Why Indians secretly hate Campa Cola and Ambassador
By
Shivaji Dasgupta
How deep is your love?
By
BestMediaInfo Bureau
Why marketers in India must harness alternative app stores to tap greater audiences
By
BestMediaInfo Bureau
IPL is a bull story. Period.
By
BestMediaInfo Bureau
'No time to die, Shane Warne!'
By
Shivaji Dasgupta
Brands of war: When Russia invades Ukraine
By
Shivaji Dasgupta
What if the IPL talent auctions inspired the Advertising talent auctions?
By
Shivaji Dasgupta
Lata Mangeshkar and the art of timeless brands
By
Shivaji Dasgupta
Will Air India be the next Corus for the Tata Group?
By
Shivaji Dasgupta
Why Clagency is the future of the agency
By
Shivaji Dasgupta
What the Calcutta Season must learn from the Seasoned Indian
By
Shivaji Dasgupta
‘Will Advertising ever have a Parag Agarwal?’
By
Shivaji Dasgupta
‘Where the metaverse is going horribly wrong’
By
Shivaji Dasgupta
Your Groceries now delivered in Zero Minutes
By
Shivaji Dasgupta
How clients corrupted agencies
By
Shivaji Dasgupta
How Tandoori Chicken is connected to Lakshmi Puja and FabIndia
By
Shivaji Dasgupta
Chalti Ka Naam Festivity
By
Shivaji Dasgupta
'Why Air India must never say Tata to the Maharajah'
By
Shivaji Dasgupta
Why the Tatas must be careful in merchandising its legacy
By
Shivaji Dasgupta
D+ve: The Power of Minimalism in Design
By
BestMediaInfo Bureau
Is tokenism the latest variant of Dairy Milk?
By
Shivaji Dasgupta
How much more do you want to know?
By
Shivaji Dasgupta
How Airbnb must inspire brands to defeat the Taliban
By
Shivaji Dasgupta
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