Marketing

The rise of purpose-driven communications to scale up the brand game

Shantanu Chakravartty takes over as CEO and Director of WHSmith India

WPP Media debuts ‘Open Intelligence’

Chirag Alawadhi steps down from The Leapfrog Network

Ishaan Khatter and Shanaya Kapoor collaborate with Nykaa Fashion

Mattel combines film and TV arms to launch Mattel Studios

Delhi High Court grants interim relief to Mokobara in trademark infringement case

Satish Sharma joins PhysicsWallah as Chief Marketing Officer

How RCB’s maiden IPL title win sets off brand and broadcast windfall

Dushyant Panda takes over as VP, Marketing at Razorpay