Marketing
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Overall growth in Indian sports sponsorship at 17%, crosses Rs 9,000 crore in 2019: GroupM’s ESP Properties
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MyTeam11 appoints Manvendra Singh Rathore as Chief Marketing Officer
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Wipro Consumer Care forays into new segment of soap with ‘Santoor RoseGlo’
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IDFC First Bank names Amitabh Bachchan as its brand ambassador
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Sanjay Behl, CEO-Lifestyle Business, Raymond Limited, steps down
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Schlesinger Group acquires Market Cube
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Meesho only Indian brand on Fast Company’s Top 50 Most Innovative Companies 2020 global list
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Digital and print to be key mediums for Uber's #WithinHerReach campaign
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Expansion and strengthening local communities are all-day café Social’s key focus areas
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Kareena Kapoor Khan teams up with Puma as its brand ambassador
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Diversified corporates entering real estate changing marketing perception of the sector, says DLF's Karan Kumar
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Jack In The Box Worldwide begins a new era in content marketing with creative commerce
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Saregama ventures into live events space with its first stage musical ‘Disco Dancer… Live on Stage’
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Coca-Cola goes for completely hyper-localised strategy in West Bengal
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Puma elevates Abhishek Ganguly as General Manager, India and Southeast Asia
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IndiaLends strengthens senior leadership team
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Home construction and home services company Housejoy appoints Arpan Biswas as VP, Marketing
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WPP expects double-digit growth in India this year, says CEO Mark Read
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Cookie brand Unibic announces appointment in key leadership roles
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Affle to acquire Mediasmart, a mobile programmatic and proximity marketing company in Europe
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Coca-Cola aims to double India business, will spend more on advertising
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Kirin Crayons organises roundtable to assess impact of coronavirus on Indo-China trade
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Only 10% of Indian organisations delivering a fully functioning experience, says NTT study
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upGrad aims Rs 750 crore in annual revenue, sets aside Rs 175 crore as ad spend for TV and digital
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WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
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