Marketing
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- Consumer protection authority advisory step in right direction, brands must stay away from unrealistic claims, say experts
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- Hiking digital spends by 10% in 2021, focusing on tech to appeal to youth: Rohit Malkani of Crompton
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- Creating goodwill with positive stories, Rajeev Chaba shares MG Motor’s vision
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- Consumer Confidence bounces back to pre-pandemic levels, shows Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index
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- Sebamed-HUL ad war not over yet, expect boost to comparative advertising: experts
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- Ozone Group announces organisational restructuring with a new leadership team
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- Urban Company appoints Abhinav Tyagi as SVP, Marketing
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- RB re-launches Colin with added benefit of germ removal along with shine promise
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- Havmor Ice Cream hires Komal Anand as Managing Director
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- Digital-first MG Motor also bets on traditional mediums for launch of Hector 2021
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- Careers360 onboards Mirum for implementing Salesforce marketing cloud services
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- To The New hires Irfan Khan as Business Head for Digital Marketing
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- Matrimony.com appoints Arjun Bhatia as Chief Marketing Officer
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- 75% of women in Maharashtra have only 30 minutes a day to follow their passion, reveals Gemini Cooking Oils Survey
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- Dabur forays into ghee category with ‘Dabur 100% Pure Cow Ghee’
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- On Makar Sankranti, Mother Dairy announces launch of five packaged products
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- Japan’s Kao Corporation partners with Nykaa, introduces Bioré in India
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- Carat’s Kanwaldeep Singh Sethi joins NutriMoo as Head of Marketing
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- Unacademy concludes $50 million secondary share transaction with leading investors
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- Donear Industries to increase its ad spend by 30% in 2021
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- upGrad appoints Zubin Gandevia as CEO, Asia-Pacific
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- Jamie Domenici joins LogMeIn as Chief Marketing Officer
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- Castrol India names Jaya Jamrani as Vice-President, Marketing
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- Ad volumes of H2 2020 grew 34% over H1 2020
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- Bombay HC restrains Sebamed ad targeting HUL brands over pH levels from all mediums