Advertising
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- Evidence-based creativity is all important in health, says Matt Eastwood
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- We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
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- No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
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- Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
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- Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
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- 2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
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- Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
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- AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
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- Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
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- Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
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- The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
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- Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
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- Jio has become a milestone for us globally, says Interbrand's Borja Borrero
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- You are as good as your last film, says Amit Sharma of Chrome Pictures
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- RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
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- The Womb is our journey to respect brains, heart and balls, say founders Navin Talreja and Kawal Shoor
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- Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
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- Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
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- Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
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- No new investment for next two years, says Vivek Suchanti after exiting Scarecrow
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- Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
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- Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
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- Focus on investing into technology, talent and content in 2018, says Prasanth Kumar, CEO, Mindshare, South Asia
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- Our move into digital was driven by consumers not margins: Alastair Aird, Global Chairman, Wavemaker
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- There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China
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