Advertising
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- Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
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- Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
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- Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
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- 2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
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- Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
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- 2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
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- Difficult time for creative industry, but it's not all gloom and doom
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- Evidence-based creativity is all important in health, says Matt Eastwood
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- We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
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- No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
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- Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
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- Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
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- 2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
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- Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
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- AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
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- Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
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- Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
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- The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
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- Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
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- Jio has become a milestone for us globally, says Interbrand's Borja Borrero
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- You are as good as your last film, says Amit Sharma of Chrome Pictures
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- RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
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- The Womb is our journey to respect brains, heart and balls, say founders Navin Talreja and Kawal Shoor
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- Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
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- Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
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