Advertising
-
- Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
-
- Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
-
- 2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
-
- Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
-
- AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
-
- Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
-
- Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
-
- The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
-
- Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
-
- Jio has become a milestone for us globally, says Interbrand's Borja Borrero
-
- You are as good as your last film, says Amit Sharma of Chrome Pictures
-
- RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
-
- The Womb is our journey to respect brains, heart and balls, say founders Navin Talreja and Kawal Shoor
-
- Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
-
- Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
-
- Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
-
- No new investment for next two years, says Vivek Suchanti after exiting Scarecrow
-
- Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
-
- Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
-
- Focus on investing into technology, talent and content in 2018, says Prasanth Kumar, CEO, Mindshare, South Asia
-
- Our move into digital was driven by consumers not margins: Alastair Aird, Global Chairman, Wavemaker
-
- There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China
-
- Data not absolute truth, can fool people, says BBDO Asia CCO Danny Searle
-
- When tech giants buy creative agencies, it will be one big movement, says Kate Stanners of Saatchi & Saatchi
-
- Agencies will either consolidate or change in next three years, says JWT Global CCO Matt Eastwood
-and-Navin-Talreja-(right)_1.jpg&w=160&h=91&zc=2)
