Advertising
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- Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan
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- Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
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- Martech and AI are all good PR talks, profits come from performance: Shashi Sinha, CEO, Mediabrands India
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- We aim to grow at least by 25% in 2021, says Wavemaker’s Ajay Gupte
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- 2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
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- Non-digital mediums will continue to play a significant role for brands, says Aditya Kanthy of DDB Mudra group
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- AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
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- Business sentiment turning positive, expecting double-digit growth in 2021, says FCB India's Rohit Ohri
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- Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
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- Complete automation backed by data differentiates Wavemaker from others, says CEO Ajay Gupte
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- Toxic content is a worry for everyone, says Omnicom’s Kartik Sharma
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- Constantly re-invent my craft to be on top as I fear becoming a ‘has-been’, says Ram Madhvani of Equinox Films
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- Network Advertising to focus on large local clients in high-growth and future-facing categories
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- The Consumer Protection Act 2019 will only raise standards of advertising, says Subhash Kamath, ASCI Chairman
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- Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi
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- Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
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- The only thing that is increasing nowadays is client expectations, say Publicis Worldwide NCDs Vikash Chemjong and Basabjit Mazumdar
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- Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India
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- We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
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- Award celebrations last 24 hours but recognitions motivate for years to come: Piyush Pandey
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- Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin
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- Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
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- People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
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- Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
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- Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
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