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Advertising
Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
By Akansha Srivastava
The only thing that is increasing nowadays is client expectations, say Publicis Worldwide NCDs Vikash Chemjong and Basabjit Mazumdar
The only thing that is increasing nowadays is client expectations, say Publicis Worldwide NCDs Vikash Chemjong and Basabjit Mazumdar
By Shradha Mishra
Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India
Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India
By Shradha Mishra
We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
By Akansha Srivastava
Award celebrations last 24 hours but recognitions motivate for years to come: Piyush Pandey
Award celebrations last 24 hours but recognitions motivate for years to come: Piyush Pandey
By Akansha Srivastava
Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin
Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin
By Niraj Sharma
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
By Shradha Mishra
People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
By Niraj Sharma
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
By Shradha Mishra
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
By Shradha Mishra
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
By Shradha Mishra
2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
By Shradha Mishra
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
By Shradha Mishra
2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
By Shradha Mishra
Difficult time for creative industry, but it's not all gloom and doom
Difficult time for creative industry, but it's not all gloom and doom
By Sunit Roy
Evidence-based creativity is all important in health, says Matt Eastwood
Evidence-based creativity is all important in health, says Matt Eastwood
By Neha Kalra
We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
By Neha Kalra
No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
By Akansha Srivastava
Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
By Akansha Srivastava
Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
By BestMediaInfo Bureau
2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
By Manita Nath
Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
By Manita Nath
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
By Manita Nath
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
By Roshni Nair
Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
By Roshni Nair