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Swagata Panjari

OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji OTT
OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji
By Swagata Panjari
Apr 17, 2019 11:45 IST 5 Min read
BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts Television
BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts
By Swagata Panjari
Apr 11, 2019 12:09 IST 3 Min read
No impact on viewership or ad revenue due to TRAI's NTO, says Zee's Siju Prabhakaran Television
No impact on viewership or ad revenue due to TRAI's NTO, says Zee's Siju Prabhakaran
By Swagata Panjari
Apr 08, 2019 11:36 IST 6 Min read
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5 Digital
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
By Swagata Panjari
Apr 04, 2019 11:55 IST 5 Min read
In-depth: How online fantasy sports is becoming a major business in India In-depth
In-depth: How online fantasy sports is becoming a major business in India
By Swagata Panjari
Apr 03, 2019 11:57 IST 7 Min read
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network Television
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
By Swagata Panjari
Mar 18, 2019 11:05 IST 5 Min read
Breaking viewership records, news proves its mettle but will it get better ad rates? Television
Breaking viewership records, news proves its mettle but will it get better ad rates?
By Swagata Panjari
Mar 12, 2019 10:49 IST 5 Min read
In-depth: Will Spotify be able to recreate its international success in India? In-depth
In-depth: Will Spotify be able to recreate its international success in India?
By Swagata Panjari
Mar 05, 2019 11:07 IST 6 Min read
Will Colors branding help Rishtey forge a better relationship with viewers and advertisers Television
Will Colors branding help Rishtey forge a better relationship with viewers and advertisers
By Swagata Panjari
Mar 04, 2019 10:47 IST 5 Min read
Ekam in its current form is half-baked, feel top advertisers Digital
Ekam in its current form is half-baked, feel top advertisers
By Swagata Panjari
Feb 26, 2019 11:17 IST 6 Min read
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