Swagata Panjari

OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji

BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts

No impact on viewership or ad revenue due to TRAI's NTO, says Zee's Siju Prabhakaran

In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5

In-depth: How online fantasy sports is becoming a major business in India

News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network

Breaking viewership records, news proves its mettle but will it get better ad rates?

In-depth: Will Spotify be able to recreate its international success in India?

Will Colors branding help Rishtey forge a better relationship with viewers and advertisers

Ekam in its current form is half-baked, feel top advertisers