Shradha Mishra

Vivo ad row: Never plagiarised, have enough talent and awards to prove our worth, says Dentsu Impact on Ogilvy Lawsuit

Consumer durables get a cracking start in Q3, have high hopes for rest of festive period

Zivame aims for exponential growth, focuses on digital marketing

Rising Star: Aditya Narayan, Copy Supervisor, L&K Saatchi & Saatchi

How falling ad budgets are impacting the agency-brand relationship

Avon to spend heavily on digital and print for Avon Lingerie, targets mass reach

Mother Sparsh bets high on digital, aims to be a Rs 20-crore brand by FY 22

How Samsung and Cheil attempt to give voice to deaf-blind through Good Vibes

How the economic slowdown has become a testing time for India's creative industry

Jewellery brands have high hopes from festive season, to spend big on digital