Shradha Mishra

In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg

Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver

How moment marketing is working for brands

Legrand India to drive growth through digital and experiential marketing

In-depth: How personalised marketing is making customer acquisition easier for brands

How Yamaha raced past slowdown to become a jazzy brand in India

Rising Star: Khushboo Malik, Sr. Key Account Manager, Ambient OOH - Dentsu Aegis Network

OTT and government's infrastructure spending will boost OOH industry, says Rachana Lokhande of Kinetic India

Pan Vilas' digital adspend to match television

Rising sports stars have a new fan base in brands