0

author image

Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

What traditional brands can learn from Cred's ad featuring Rahul Dravid Guest Times
What traditional brands can learn from Cred's ad featuring Rahul Dravid
By Shivaji Dasgupta
Apr 14, 2021 08:57 IST 4 Min read
Dr Fuad Halim and the hyperlocal political brand Guest Times
Dr Fuad Halim and the hyperlocal political brand
By Shivaji Dasgupta
Apr 08, 2021 10:07 IST 4 Min read
Are you a Jab or a Jab Not? Guest Times
Are you a Jab or a Jab Not?
By Shivaji Dasgupta
Apr 05, 2021 08:39 IST 4 Min read
Why Coke and Airtel are saying no to red from today Guest Times
Why Coke and Airtel are saying no to red from today
By Shivaji Dasgupta
Apr 01, 2021 11:10 IST 3 Min read
Thank you Lalit Modi for the Border-Gavaskar Trophy Guest Times
Thank you Lalit Modi for the Border-Gavaskar Trophy
By Shivaji Dasgupta
Jan 22, 2021 16:04 IST 3 Min read
Is craft in advertising a necessity or a luxury? Guest Times
Is craft in advertising a necessity or a luxury?
By Shivaji Dasgupta
Jan 15, 2021 09:59 IST 4 Min read
Are you a Passionate Pant or a Serious Saha? Guest Times
Are you a Passionate Pant or a Serious Saha?
By Shivaji Dasgupta
Jan 13, 2021 09:46 IST 3 Min read
Is 'In The Home' the future of 'Out Of Home'? Guest Times
Is 'In The Home' the future of 'Out Of Home'?
By Shivaji Dasgupta
Dec 29, 2020 09:49 IST 4 Min read
What if 2021 is a bigger disaster? Guest Times
What if 2021 is a bigger disaster?
By Shivaji Dasgupta
Dec 24, 2020 11:16 IST 4 Min read
Why are brokers not packers? Guest Times
Why are brokers not packers?
By Shivaji Dasgupta
Dec 23, 2020 09:51 IST 4 Min read
Prev 1 ... 6 7 8 Next