0

author image

Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Why advertising does not attract writers Guest Times
Why advertising does not attract writers
By Shivaji Dasgupta
May 25, 2021 09:03 IST 4 Min read
Why is the IAS not being blamed for the corona debacle? Guest Times
Why is the IAS not being blamed for the corona debacle?
By Shivaji Dasgupta
May 21, 2021 08:57 IST 3 Min read
Dear customer, please be more human Guest Times
Dear customer, please be more human
By Shivaji Dasgupta
May 19, 2021 08:52 IST 3 Min read
What Regional and National Brands must learn from the TMC in Bengal Guest Times
What Regional and National Brands must learn from the TMC in Bengal
By Shivaji Dasgupta
May 04, 2021 08:18 IST 4 Min read
Why NDHGO and not JioMart is the retail tech model for India Guest Times
Why NDHGO and not JioMart is the retail tech model for India
By Shivaji Dasgupta
Apr 30, 2021 09:08 IST 3 Min read
Is it a crime to have fun during a pandemic? Guest Times
Is it a crime to have fun during a pandemic?
By Shivaji Dasgupta
Apr 28, 2021 10:14 IST 3 Min read
'Bro, do you have a spare oxygen cylinder?' Guest Times
'Bro, do you have a spare oxygen cylinder?'
By Shivaji Dasgupta
Apr 23, 2021 10:08 IST 3 Min read
Will Covid finally transform the obsolete healthcare industry? Guest Times
Will Covid finally transform the obsolete healthcare industry?
By Shivaji Dasgupta
Apr 22, 2021 08:08 IST 4 Min read
Has Covid converted LinkedIn to a distress helpline? Guest Times
Has Covid converted LinkedIn to a distress helpline?
By Shivaji Dasgupta
Apr 20, 2021 10:58 IST 3 Min read
Is Brand Purpose an overrated concept? Guest Times
Is Brand Purpose an overrated concept?
By Shivaji Dasgupta
Apr 15, 2021 07:44 IST 4 Min read
Prev 1 ... 5 6 7 Next