0

  • Sign in with Email

By clicking the button, I accept the Terms of Use of the service and its Privacy Policy, as well as consent to the processing of personal data.

Don’t have an account? Signup

  • Bookmarks
  • My Profile
  • Log Out
  • Advertising
  • Ad Craft
  • Marketing
  • Television
  • Digital
  • IN-DEPTH
  • Insights
  • Guest Times
  • Radio
  • Print
ad_close_btn
  • Advertising
  • Ad Craft
  • Marketing
  • Television
  • Digital
  • Print
  • Radio
  • Insights
  • Guest Times
  • Partner Content

Powered by :

You have successfully subscribed the newsletter.
author image

Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Why the Tatas must be careful in merchandising its legacy Guest Times
Why the Tatas must be careful in merchandising its legacy
By Shivaji Dasgupta
logoSep 24, 2021 10:45 IST logo 3 Min read
Is tokenism the latest variant of Dairy Milk? Guest Times
Is tokenism the latest variant of Dairy Milk?
By Shivaji Dasgupta
logoSep 20, 2021 10:30 IST logo 3 Min read
How much more do you want to know? Guest Times
How much more do you want to know?
By Shivaji Dasgupta
logoSep 10, 2021 08:45 IST logo 4 Min read
How Airbnb must inspire brands to defeat the Taliban Guest Times
How Airbnb must inspire brands to defeat the Taliban
By Shivaji Dasgupta
logoAug 30, 2021 08:52 IST logo 4 Min read
How Nestle and Fogg handled the pandemic differently Guest Times
How Nestle and Fogg handled the pandemic differently
By Shivaji Dasgupta
logoAug 18, 2021 08:46 IST logo 4 Min read
How the Olympics highlight India's class divide Guest Times
How the Olympics highlight India's class divide
By Shivaji Dasgupta
logoAug 04, 2021 09:00 IST logo 4 Min read
How D2C brands can help revive advertising agencies Guest Times
How D2C brands can help revive advertising agencies
By Shivaji Dasgupta
logoAug 03, 2021 09:12 IST logo 4 Min read
Is your brand earning your business the right valuation? Guest Times
Is your brand earning your business the right valuation?
By Shivaji Dasgupta
logoJun 25, 2021 09:00 IST logo 3 Min read
Is it still raining in Southampton? Guest Times
Is it still raining in Southampton?
By Shivaji Dasgupta
logoJun 23, 2021 09:25 IST logo 4 Min read
'Upar Cannes ki Dukaan, Niche Client ka makaan' Guest Times
'Upar Cannes ki Dukaan, Niche Client ka makaan'
By Shivaji Dasgupta
logoJun 22, 2021 09:33 IST logo 3 Min read
Prev 1 ... 4 5 6 Next

Latest Stories

Subscribe

* indicates required
Mailer Preference
Powered by


Subscribe to our Newsletter!




Powered by
Select Language
English

Share this article

If you liked this article share it with your friends.
they will thank you later

Facebook
Twitter
Whatsapp

Copied!