Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Guest Times

Honey for nothing and the buzz for free

By Shivaji Dasgupta

Dec 09, 2020 10:25 IST logo

4 Min read

Guest Times

Long live Mahashay. Long live the Masala Magic.

By Shivaji Dasgupta

Dec 04, 2020 09:37 IST logo

4 Min read

Guest Times

Did Smith and Maxwell deliberately fail in the IPL?

By Shivaji Dasgupta

Dec 03, 2020 10:08 IST logo

4 Min read

Guest Times

Why is Shahrukh Khan endorsing Byju's? And why are we believing him?

By Shivaji Dasgupta

Nov 19, 2020 09:51 IST logo

4 Min read

Guest Times

Virat Kohli and the death of the metaphor

By Shivaji Dasgupta

Nov 13, 2020 09:41 IST logo

4 Min read

Guest Times

Neither saint nor sinner, Tanishq is a smart winner

By Shivaji Dasgupta

Oct 15, 2020 11:06 IST logo

4 Min read

Guest Times

Is Technology killing your Brand Proposition?

By Shivaji Dasgupta

Oct 09, 2020 10:03 IST logo

4 Min read

Guest Times

Why men love men and women hate women

By Shivaji Dasgupta

Oct 07, 2020 10:57 IST logo

4 Min read

Guest Times

Is the lockdown making nuclear families behave like joint families?

By Shivaji Dasgupta

Oct 01, 2020 10:44 IST logo

4 Min read

Guest Times

'Play From Home' — Why Homereca is the new Horeca

By Shivaji Dasgupta

Sep 25, 2020 11:13 IST logo

4 Min read