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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Not afraid of dying? Welcome to Mortality Marketing. Guest Times
Not afraid of dying? Welcome to Mortality Marketing.
By Shivaji Dasgupta
logoSep 22, 2020 11:06 IST logo 4 Min read
Stop Discounting, start Premiumising Guest Times
Stop Discounting, start Premiumising
By Shivaji Dasgupta
logoSep 17, 2020 10:18 IST logo 4 Min read
A tale of two mergers — VI + Rhea-Kangana Guest Times
A tale of two mergers — VI + Rhea-Kangana
By Shivaji Dasgupta
logoSep 11, 2020 10:09 IST logo 4 Min read
Do you belong to Condominium India? Guest Times
Do you belong to Condominium India?
By Shivaji Dasgupta
logoSep 04, 2020 10:16 IST logo 4 Min read
WPP, say no to ageism Guest Times
WPP, say no to ageism
By Shivaji Dasgupta
logoSep 02, 2020 10:19 IST logo 4 Min read
Why was I such a corporate disaster? Guest Times
Why was I such a corporate disaster?
By Shivaji Dasgupta
logoAug 28, 2020 11:01 IST logo 4 Min read
Why the IPL will rapidly reunite friends Guest Times
Why the IPL will rapidly reunite friends
By Shivaji Dasgupta
logoAug 25, 2020 11:49 IST logo 4 Min read
Microsoft, Google and Zoom are losing the WFH wars Guest Times
Microsoft, Google and Zoom are losing the WFH wars
By Shivaji Dasgupta
logoAug 21, 2020 10:23 IST logo 4 Min read
Are you ready for your customer? Guest Times
Are you ready for your customer?
By Shivaji Dasgupta
logoAug 19, 2020 11:43 IST logo 4 Min read
Why Sanjay Dutt must live forever Guest Times
Why Sanjay Dutt must live forever
By Shivaji Dasgupta
logoAug 14, 2020 11:32 IST logo 4 Min read
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