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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

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Stop Discounting, start Premiumising
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A tale of two mergers — VI + Rhea-Kangana
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Do you belong to Condominium India? Guest Times
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WPP, say no to ageismGuest Times
WPP, say no to ageism
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Why was I such a corporate disaster? Guest Times
Why was I such a corporate disaster?
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