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Niveditha Kalyanaraman

Niveditha Kalyanaraman, Sub-editor at BestMediaInfo, has 3 years of experience in content writing and media. She has worked for The Hindu Metroplus, Hindustan Times, The Socians, jFw magazine and Health and Fashion Magazine. She is a postgraduate in journalism, ADPR and literature. Poetry is her passion and she has 3 anthologies to her name.

environment Marketing
From recycled plastic benches to cigarette butts' jeans, brands befriend environment
By Niveditha Kalyanaraman
Jun 06, 2024 18:53 IST 5 Min read
Ram Madhvani Advertising
There are no rules to virality, it happens by the nature of its being: Ram Madhvani
By Niveditha Kalyanaraman
Jun 03, 2024 13:36 IST 2 Min read
gen_z Advertising
How prepared are creative agencies to welcome GenZ onboard?
By Niveditha Kalyanaraman
Jun 03, 2024 10:03 IST 3 Min read
Furthering women Marketing
Furthering women's representation in advertisements
By Niveditha Kalyanaraman
Jun 03, 2024 09:00 IST 3 Min read
Media agencies Advertising
What brands expect from media agencies
By Niveditha Kalyanaraman
May 31, 2024 08:48 IST 2 Min read
Sanjiv-Mehta Marketing
It is not about profit or purpose but profiting by fulfilling brand’s purpose: Sanjiv Mehta
By Niveditha Kalyanaraman
May 30, 2024 10:17 IST 3 Min read
top 7 ads Ad Craft
Super 7 ads of the week: Ads that delivered beyond the screens
By Niveditha Kalyanaraman
May 17, 2024 17:18 IST 3 Min read
Jayati Singh Marketing
Jayati Singh reveals Tally's influencer and word-of-mouth strategy
By Niveditha Kalyanaraman
May 16, 2024 12:07 IST 5 Min read
nautica khurana Ad Craft
Ayushmann Khurana delivers relaxed summer vibes with Nautica
By Niveditha Kalyanaraman
May 03, 2024 16:50 IST 2 Min read
Vikrant Mudaliar Marketing
IPL is an instrumental supply creator: Vikrant Mudaliar, Dream11 CMO
By Niveditha Kalyanaraman
May 02, 2024 15:38 IST 3 Min read
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