Ayushmann Khurana delivers relaxed summer vibes with Nautica

Delhi: Myntra Jabong, the wholesale entity of Myntra has announced Bollywood actor, Ayushmann Khurrana, as the brand ambassador for global lifestyle brand, Nautica in India. 

Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally.

The campaign is being launched nationally across mediums, including, print, outdoor, social media and leading digital platforms.  The Spring Summer collection is aimed at men between the ages of 22-60.

The 60 second digital ad film titled Adventure’s Spirit with Khurrana as the face of the brand showcases the new Spring collection set against the backdrop of a seascape. In the film, Khurrana is seen enjoying one of his adventurous escapades, finding solace in the open air, sailing carefree, socialising and enjoying the warmth of the sun. 

Speaking on his affinity with Nautica, Khurrana said, “I’m happy to represent a legacy brand like Nautica. Its philosophy and ethos resonate deeply with me. The new summer collection is an ode to adventurous men, blending contemporary trends seamlessly into its designs. My style seamlessly syncs with Nautica, and I'm excited to bridge the gap between the brand and its audience."

Commenting on the campaign and the association with Khurrana, Venu Nair, Chief of strategic partnerships and omni channel, Myntra, said, "Nautica's latest Spring-Summer campaign beautifully encapsulates the adventurous spirit of a man. In the film, Khurrana epitomises the self-made persona synonymous with the Nautica Man. His established presence has the potential to captivate audiences nationwide and inspire them with his impeccable fashion sense. With Khurrana on board, we are confident Nautica’s brand presence will augment further, connecting with the brand's target audience, which coincides with the actor's dedicated fan base."

Creative credits:

Direction:  Abyudaya Sharma                       

Concept Note and production: Toast Events                                       

Photography:  Kunal Gupta