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Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL's Sivakumar Sundaram
Oct 20, 2020
12:53
IST
3 Min read
"Not a big deal," say media agency heads on no ratings for news channels
Oct 16, 2020
12:02
IST
3 Min read
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After TikTok's exit, short-video platforms yet to catch fancy of advertisers
Oct 09, 2020
12:17
IST
6 Min read
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How ads on local cable networks and set-top box ensures deeper reach for brands
Oct 05, 2020
12:05
IST
5 Min read
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As Bihar election fully hinges on media, ad spend expected to go up by 15%
Sep 30, 2020
12:20
IST
4 Min read
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TV advertising monies shifting towards digital much faster, says Gautam Talwar of MX Player
Sep 25, 2020
11:18
IST
3 Min read
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India's OTT landscape still in early stages of evolution, says Hoichoi's Vishnu Mohta
Sep 22, 2020
11:42
IST
3 Min read