Nisha Qureshi

Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL's Sivakumar Sundaram

"Not a big deal," say media agency heads on no ratings for news channels

After TikTok's exit, short-video platforms yet to catch fancy of advertisers

How ads on local cable networks and set-top box ensures deeper reach for brands

As Bihar election fully hinges on media, ad spend expected to go up by 15%

Spends on kid's category not proportionate with viewership, says Anu Sikka of Viacom 18

Can Bigg Boss alone lead Colors in the long journey to No. 1?

TV advertising monies shifting towards digital much faster, says Gautam Talwar of MX Player

'Local for vocal' doing good but consumer would still prefer value, says Preeti Reddy of Kantar

India's OTT landscape still in early stages of evolution, says Hoichoi's Vishnu Mohta