Nisha Qureshi

Bigg Boss' 'Ab scene paltega' campaign isn't aimed at IPL, says Sapangeet Rajwant of Colors

Why brands turn to Bigg Boss despite being arguably the costliest property

How Bigg Boss will sail through sluggish economy and IPL clash

Clash of Bigg Boss and IPL won't affect each other much, say industry experts

Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India

In-depth: The rise of platforms connecting celebrities and fans

Will Urban Company invest as big in IPL 2020 as last season?

In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?

Social Media platforms eating into publishers' revenues, says Saurabh Garg of Condé Nast India

You can't control a marketplace with such tight boundaries, says Dangal's Deep Drona on NTO 2.0