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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Pepsi's Anytime dig at Coke In-depth
Will Pepsi’s ‘Anytime’ dig at Coke keep the fizz alive or fizzle out?
By Lalit Kumar
Mar 05, 2025 11:03 IST 5 Min read
Tata Play Airtel Television
Tata Play hikes NCF following Airtel; unveils new calculation method
By Lalit Kumar
Mar 04, 2025 10:41 IST 2 Min read
Ikea-Delhi-NCR Marketing
Ikea unveils game plan for North India expansion; puts mass-reach marketing channels at the core
By Lalit Kumar
Mar 03, 2025 16:01 IST 5 Min read
Rajat Abbi Marketing
Schneider Electric to make major marketing investment in India: CMO Rajat Abbi
By Lalit Kumar
Feb 26, 2025 12:23 IST 3 Min read
Samsung CTV Digital
Think brand, not conversions, when advertising on CTV: Frodoh founder
By Lalit Kumar
Feb 25, 2025 10:47 IST 3 Min read
K satish Television
K Satish Nambudiripad to take charge as Director General of Doordarshan
By Lalit Kumar
Feb 19, 2025 14:08 IST 1 Min read
Brand-reputation In-depth
Want to save your brand from ‘cancel culture’? Here’s your best bet!
By Lalit Kumar
Feb 18, 2025 10:18 IST 8 Min read
JioHotstar home page Digital
Advertisers brace for rate hike as JioHotstar exits 'completely free' viewing
By Lalit Kumar
Feb 14, 2025 11:18 IST 6 Min read
Youtube-jump-ahead In-depth
Short ads, subtle integrations? Here’s how YouTube’s ‘Jump Ahead’ feature sparks a creative reckoning
By Lalit Kumar
Feb 14, 2025 09:48 IST 11 Min read
News channels Television
Will news channels’ DD Freedish bids reflect market realities this year?
By Lalit Kumar
Feb 12, 2025 10:49 IST 4 Min read
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