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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

DD Freedish Freedish antenna Television
Top GECs return to DD Freedish despite 'Pay' label in RIOs
By Lalit Kumar
Feb 10, 2025 21:20 IST 1 Min read
DD Freedish Television
DD Freedish e-auction: Top broadcasters out, independents in for high-stakes auction
By Lalit Kumar
Feb 10, 2025 11:00 IST 3 Min read
ht media hindustan times Print
HT Media bets on digital, AFE to offset print declines
By Lalit Kumar
Feb 05, 2025 08:42 IST 3 Min read
L-R: Amogh Dusad, Girish Prabhu, Karan Bedi, Aruna Daryanani Digital
How Amazon MX Player is cracking the code of entertainment commerce
By Lalit Kumar
Feb 03, 2025 13:10 IST 6 Min read
Martin Sorrell Advertising
Exclusive: Would be interesting if Havas merges with Dentsu, says Martin Sorrell
By Lalit Kumar
Feb 01, 2025 17:04 IST 3 Min read
Amazon Marketing
From data to heart, how brands can win in a changing world
By Lalit Kumar
Jan 31, 2025 16:21 IST 4 Min read
Image-1 Marketing
Human connection is the guiding principle for Volvo's marketing, says India MD Jyoti Malhotra
By Lalit Kumar
Jan 30, 2025 10:22 IST 3 Min read
Ranjana Mangla Digital
Shark Tank India Season 4 sees 25% growth in ad rates, revenues
By Lalit Kumar
Jan 28, 2025 10:00 IST 4 Min read
Brand-building-vs-performance Marketing
Auto brands walk the tightrope of brand building versus performance marketing
By Lalit Kumar
Jan 27, 2025 10:42 IST 5 Min read
Abhijeet-Rajpurohit Digital
Tier-2, 3 cities fuelling CTV growth: CloudTV’s Abhijeet Rajpurohit
By Lalit Kumar
Jan 23, 2025 10:32 IST 5 Min read
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