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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

seovgeoIn-depth
GEO is the new SEO: How brands can pivot to win the AI search revolution
By Lalit Kumar
Apr 29, 2025 09:45 IST 7 Min read
Q-comm-delivery-trackingIn-depth
Q-Comm delivery tracking pages turn into high-stakes ad zones this IPL season
By Lalit Kumar
Apr 24, 2025 11:05 IST 6 Min read
Anshu YardiTelevision
IPL has evolved from a brand awareness giant to performance marketing powerhouse, says TAM
By Lalit Kumar
Apr 24, 2025 08:51 IST 3 Min read
OTTDigital
Fighting fatigue with friction? Missing pieces of the Indian OTT aggregator puzzle
By Lalit Kumar
Apr 21, 2025 23:04 IST 6 Min read
fixed-rate-pricingIn-depth
Is credit dependency of ad agencies turning craft into cash-driven business?
By Lalit Kumar
Apr 16, 2025 11:48 IST 7 Min read
Pooja AsarMarketing
Tata Motors to focus marketing efforts on EV growth, leverages IPL for high-impact visibility
By Lalit Kumar
Apr 16, 2025 09:23 IST 2 Min read
OTTDigital
India’s OTT users are tired—and it’s not from binge-watching
By Lalit Kumar
Apr 15, 2025 11:36 IST 6 Min read
Rajiv DingraDigital
Saving pennies, wasting pounds: Rajiv Dingra tells brands to ditch credit reselling agencies
By Lalit Kumar
Apr 15, 2025 09:37 IST 2 Min read
Anil-GoelDigital
Content discovery may worsen before it gets better, says Nielsen CTO Anil Goel
By Lalit Kumar
Apr 11, 2025 09:57 IST 3 Min read
secretAdvertising
Grey ad economy: Is ‘credit reselling’ the ad industry's dirty little secret?
By Lalit Kumar
Apr 09, 2025 14:48 IST 5 Min read
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