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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Godrej-Appliances Marketing
Godrej Appliances summer marketing spends up 25%; focus on CTV, e-comm
By Lalit Kumar
Mar 26, 2025 11:33 IST 4 Min read
Cooling-brands In-depth
Summer heatwave fuels double-digit ad spend rise for cooling giants
By Lalit Kumar
Mar 25, 2025 10:27 IST 5 Min read
Hemant-Arora-Truecaller Digital
Truecaller’s trust play: How the caller ID giant plans to win advertisers in India
By Lalit Kumar
Mar 21, 2025 10:29 IST 3 Min read
Vivek-Srivatsa Marketing
We aim to achieve one of the highest visibilities in FY26, says Tata Motors’ Vivek Srivatsa
By Lalit Kumar
Mar 21, 2025 10:28 IST 3 Min read
Vidhi Attri Marketing
Elan Group’s Rs 100 cr marketing playbook: DIY, brand building, celebs and IPL
By Lalit Kumar
Mar 19, 2025 11:15 IST 4 Min read
Gaudham-Ganesh1 Marketing
Decathlon plans to use IPL in a controlled manner for targeted, precise campaigns
By Lalit Kumar
Mar 18, 2025 13:49 IST 2 Min read
Deepak oram Marketing
Martech goes beyond marketing, says HDFC’s Deepak Oram
By Lalit Kumar
Mar 11, 2025 10:32 IST 3 Min read
Shresth-Gupta Digital
ZEE5 bets big on family and regional content to carve niche in crowded OTT space
By Lalit Kumar
Mar 10, 2025 16:06 IST 3 Min read
Karthik Shankar Digital
Community insights, data, marketplaces to define modern marketing: Karthik Shankar
By Lalit Kumar
Mar 06, 2025 10:28 IST 2 Min read
Adtech omnichannel measurement Digital
Brands grapple with data, AI, and quest to measure success in the omnichannel wonderland
By Lalit Kumar
Mar 06, 2025 10:20 IST 6 Min read
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