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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Rajiv Dingra Digital
Saving pennies, wasting pounds: Rajiv Dingra tells brands to ditch credit reselling agencies
By Lalit Kumar
Apr 15, 2025 09:37 IST 2 Min read
Anil-Goel Digital
Content discovery may worsen before it gets better, says Nielsen CTO Anil Goel
By Lalit Kumar
Apr 11, 2025 09:57 IST 3 Min read
secret Advertising
Grey ad economy: Is ‘credit reselling’ the ad industry's dirty little secret?
By Lalit Kumar
Apr 09, 2025 14:48 IST 5 Min read
Ganesh Sonawane Marketing
Frido bets on category creation as it preps for Rs 200 crore run, enters footwear market
By Lalit Kumar
Apr 08, 2025 11:27 IST 5 Min read
Cash flow problem In-depth
Are small, independent agencies dwindling between digital ad boom and credit doom?
By Lalit Kumar
Apr 08, 2025 09:18 IST 4 Min read
Ad-tech Digital
Ad tech firms cash in on IPL, eye 20-30% annual revenue
By Lalit Kumar
Apr 04, 2025 10:28 IST 8 Min read
kawal Shoor Advertising
We have undersold our industry so badly that today we are on our knees: Kawal Shoor
By Lalit Kumar
Apr 03, 2025 09:10 IST 4 Min read
Media-strategy Advertising
AI, data, and personalisation: A&M leaders reflect on 25 years evolution of media strategy
By Dipti Ranglani & Lalit Kumar
Apr 01, 2025 09:27 IST 3 Min read
ImgFICCI1 Television
"Superficial" view of Pay TV: Industry leaders counter decline reports
By Lalit Kumar
Mar 28, 2025 09:42 IST 4 Min read
YouTubes-dominance-debunked Marketing
YouTube’s dominance debunked? TV is still the king of the ad world, say industry experts
By Lalit Kumar
Mar 28, 2025 09:41 IST 3 Min read
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