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Akansha Srivastava

Akansha has been working with BestMediainfo.com for a decade. She joined the company as a correspondent in 2014 and rose to the Editor role. She also launched India's first B2B content marketing and branded content news platform BuzzInContent.com along with the founder of BestMediaInfo Niraj Sharma 6 years ago. Before BestMediaInfo.com, She had an 11-month stint at Bloomberg TV.

GF-2025-LogoAdvertising
Goafest 2025 channels Cannes Lions in Goa: Adds wellness, sports, youth mentorship
By Akansha Srivastava
May 19, 2025 11:15 IST 4 Min read
Ad_FatigueDigital
Why ad frequency fatigue still plagues digital advertising, despite all the tech
By Akansha Srivastava
May 15, 2025 10:28 IST 6 Min read
SocksIn-depth
From drawers to IPL: How India’s sock brands are betting big on ads and bigger on ambition
By Akansha Srivastava
May 14, 2025 09:43 IST 9 Min read
AdvertisingAdvertising
Advertising picks up steam as India-Pakistan war clouds clear
By Akansha Srivastava
May 13, 2025 09:41 IST 3 Min read
In-depth: Is the IPL title sponsorship fee paid by Vivo sustainable in future?Television
With IPL set to resume this week, advertisers eye a blockbuster RoI
By Akansha Srivastava
May 12, 2025 10:51 IST 3 Min read
IPLAdvertising
IPL 2025 suspended: What it means for advertisers with locked-in investments
By Akansha Srivastava
May 09, 2025 18:02 IST 3 Min read
AdityanMarketing
Adityan Kayalakal, Head of Marketing at Veera, moves on
By Akansha Srivastava
May 09, 2025 16:18 IST 1 Min read
GroupMAdvertising
GroupM source sets the record straight on structural changes, rebranding
By Akansha Srivastava
May 09, 2025 07:00 IST 2 Min read
Sanjeev LambaDigital
Hungama OTT expands to Connected TVs, targets family viewers, scales up Hindi content
By Akansha Srivastava
May 07, 2025 09:01 IST 4 Min read
Taj-Mahal-Tea-and-Ogilvy1Advertising
Behind the scenes: How Taj Mahal Tea and Ogilvy built life-size kettle that plays music
By Akansha Srivastava
Apr 23, 2025 12:24 IST 8 Min read
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