Akansha Srivastava

Akansha has been working with BestMediainfo.com for a decade. She joined the company as a correspondent in 2014 and rose to the Editor role. She also launched India's first B2B content marketing and branded content news platform BuzzInContent.com along with the founder of BestMediaInfo Niraj Sharma 6 years ago. Before BestMediaInfo.com, She had an 11-month stint at Bloomberg TV. Akansha has a degree in Bachelor of Commerce from DU and a Master's in Journalism from Sri Aurobindo Centre for Art and Communications.

Advertising

Building brands that endure in a fickle world

By Akansha Srivastava

Jan 20, 2025 10:18 IST logo

4 Min read

Digital

Lack of cross measurement hampering monetisation in sports genre: Sanjog Gupta of JioStar

By Akansha Srivastava

Jan 20, 2025 08:10 IST logo

5 Min read

Television

Champions Trophy: JioStar prices India matches double the full tournament rate

By Akansha Srivastava

Jan 14, 2025 10:16 IST logo

2 Min read

Digital

Amazon launches retail ad service, bringing its ad tech to third-party retailers

By Akansha Srivastava

Jan 10, 2025 08:03 IST logo

2 Min read

Cable TV Set Top Box audit cable operator DPOs

Television

Chorus for forbearance grows as JioStar, Sony and Zee hike MRPs

By Akansha Srivastava

Jan 07, 2025 11:19 IST logo

3 Min read

Television

Merger impact: JioStar breaks Rs 19 ceiling for two SD channels

By Akansha Srivastava

Jan 06, 2025 10:52 IST logo

2 Min read

In-depth

Weak consumption threatens premium ad rates for major high-impact properties

By Akansha Srivastava

Jan 06, 2025 10:48 IST logo

4 Min read

Marketing

Delhi Police investigate fraudulent ayurvedic product ads

By Akansha Srivastava

Jan 03, 2025 09:39 IST logo

2 Min read

Digital

YouTube experiments with new 'Play Something' feature

By Akansha Srivastava

Jan 02, 2025 09:31 IST logo

1 Min read

Marketing

Why 5 Star and Ogilvy want AI to get confused and slow down

By Akansha Srivastava

Dec 17, 2024 10:56 IST logo

4 Min read