Akansha Srivastava

Akansha has been working with BestMediainfo.com for a decade. She joined the company as a correspondent in 2014 and rose to the Editor role. She also launched India's first B2B content marketing and branded content news platform BuzzInContent.com along with the founder of BestMediaInfo Niraj Sharma 6 years ago. Before BestMediaInfo.com, She had an 11-month stint at Bloomberg TV.

Digital

IPL 2025: JioHotstar ropes in six sponsors with three weeks to go

By Akansha Srivastava

Mar 05, 2025 12:52 IST logo

2 Min read

Television

JioStar gets I&B nod to launch eight sports channels under Star Sports 2

By Akansha Srivastava

Mar 03, 2025 11:02 IST logo

2 Min read

Television

Our IPL pricing a fair reflection of advertiser demand: JioStar’s Ishan Chatterjee

By Akansha Srivastava

Mar 03, 2025 10:05 IST logo

10 Min read

Television

Three weeks to IPL: Media agencies predict a winning season despite tough conditions

By Akansha Srivastava

Feb 28, 2025 11:23 IST logo

3 Min read

Advertising

Changing consumer behaviour making every touchpoint a media opportunity: Prasanth Kumar

By Akansha Srivastava

Feb 25, 2025 12:01 IST logo

4 Min read

Advertising

Growth of streaming resulting in revival of TV: GroupM’s Ashwin Padmanabhan

By Akansha Srivastava

Feb 24, 2025 10:39 IST logo

8 Min read

Marketing

Coaching Institutes refund Rs 1.56 cr to students following consumer affairs dept's action

By Akansha Srivastava

Feb 23, 2025 20:42 IST logo

1 Min read

Interviews

It is easy to make noise, but much tougher to sustain relevance: Govind Pandey of TBWA India

By Akansha Srivastava

Feb 19, 2025 11:02 IST logo

11 Min read

Television

JioStar shuts 9 channels including Comedy Central; introduces 8 new sports channels

By Akansha Srivastava

Feb 17, 2025 11:18 IST logo

2 Min read

Digital

JioHotstar and Nielsen add more transparency to ad measurement with IPL 2025

By Akansha Srivastava

Feb 17, 2025 07:30 IST logo

4 Min read