Akanksha Nagar

TV to remain a major focus for Agro Tech Foods

Radio ad rates likely to touch pre-covid level by fiscal end, says Mirchi's Nandan Srinath

Facebook rebranding to propel users towards virtual reality; yet to see impact on advertisers

Fastrack ups ad spends by 35% for Q3; repositions from 'Moves On' to 'You Do You'

In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?

In-depth: To minimise negative impact, brand-celebrity contracts are now made more 'social media controversy-proof'

Square Yards' OOH campaign called out over alleged 'vulgarity'

How brands are leveraging increased footfall in cinema halls on back of sporting events

De Beers Forevermark to spend 50% of ad spends this festive season, 25% increase over last year

Yardley ups ad spends by 40% to re-launch deo product; hikes digital spends by 100%