Akanksha Nagar

Traditional media to get lion's share in ad spends for digital-first Truecaller

No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker

Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar

Premium print inventories to be sold at 3x of the operating rate to political parties

Short term revenue losses for media platforms as crypto exchanges go slow on advertising

Outdoor advertising players to charge almost double for political ads during upcoming assembly polls

Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls

In-depth: Have ads lost their musical touch in the fast-paced digital world?

Brands across categories extend their festive ad blitzkrieg till the end of the year

Experiential marketing makes a solid comeback with brands spending 20% more