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Akanksha Nagar

Traditional media to get lion's share in ad spends for digital-first Truecaller Marketing
Traditional media to get lion's share in ad spends for digital-first Truecaller
By Akanksha Nagar
Dec 03, 2021 08:52 IST 5 Min read
No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker Digital
No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker
By Akanksha Nagar
Nov 30, 2021 08:55 IST 6 Min read
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar Marketing
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
By Akanksha Nagar
Nov 26, 2021 10:03 IST 5 Min read
Premium print inventories to be sold at 3x of the operating rate to political parties Print
Premium print inventories to be sold at 3x of the operating rate to political parties
By Akanksha Nagar
Nov 26, 2021 09:24 IST 3 Min read
Short term revenue losses for media platforms as crypto exchanges go slow on advertising Advertising
Short term revenue losses for media platforms as crypto exchanges go slow on advertising
By Akanksha Nagar
Nov 25, 2021 09:34 IST 5 Min read
Outdoor advertising players to charge almost double for political ads during upcoming assembly polls Advertising
Outdoor advertising players to charge almost double for political ads during upcoming assembly polls
By Akanksha Nagar
Nov 22, 2021 09:37 IST 4 Min read
Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls Advertising
Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls
By Akanksha Nagar
Nov 19, 2021 09:21 IST 4 Min read
In-depth: Have ads lost their musical touch in the fast-paced digital world? In-depth
In-depth: Have ads lost their musical touch in the fast-paced digital world?
By Akanksha Nagar
Nov 16, 2021 09:39 IST 6 Min read
Brands across categories extend their festive ad blitzkrieg till the end of the year Marketing
Brands across categories extend their festive ad blitzkrieg till the end of the year
By Akanksha Nagar
Nov 12, 2021 09:45 IST 4 Min read
Experiential marketing makes a solid comeback with brands spending 20% more Marketing
Experiential marketing makes a solid comeback with brands spending 20% more
By Akanksha Nagar
Nov 10, 2021 09:11 IST 5 Min read
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