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Akanksha Nagar

Print, radio and TV are still essential for large-scale brands, says Manoj Gadgil of Johnson & Johnson Advertising
Print, radio and TV are still essential for large-scale brands, says Manoj Gadgil of Johnson & Johnson
By Akanksha Nagar
Aug 19, 2020 12:14 IST 3 Min read
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends In-depth
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
By Akanksha Nagar
Aug 18, 2020 12:02 IST 7 Min read
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost In-depth
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
By Akanksha Nagar
Aug 17, 2020 11:38 IST 4 Min read
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment In-depth
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
By Akanksha Nagar
Aug 12, 2020 12:02 IST 6 Min read
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year In-depth
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
By Akanksha Nagar
Aug 10, 2020 11:31 IST 6 Min read
Coca-Cola to soon start full-fledged advertising on traditional mediums Marketing
Coca-Cola to soon start full-fledged advertising on traditional mediums
By Akanksha Nagar
Aug 07, 2020 11:25 IST 2 Min read
Demand from rural, non-containment urban areas put business back on track: T Krishnakumar of Coca-Cola India Marketing
Demand from rural, non-containment urban areas put business back on track: T Krishnakumar of Coca-Cola India
By Akanksha Nagar
Aug 05, 2020 12:01 IST 4 Min read
Bikram Basu quits Allied Blenders & Distillers as COO, Anupam Bokey appointed CMO Marketing
Bikram Basu quits Allied Blenders & Distillers as COO, Anupam Bokey appointed CMO
By Akanksha Nagar
Aug 05, 2020 11:21 IST 2 Min read
In-depth: Are local brands eating into share of bigger brands amid pandemic? In-depth
In-depth: Are local brands eating into share of bigger brands amid pandemic?
By Akanksha Nagar
Jul 30, 2020 12:25 IST 3 Min read
Taj Mahal is a TV-first brand when it comes to media vehicles: Shiva Krishnamurthy of HUL Marketing
Taj Mahal is a TV-first brand when it comes to media vehicles: Shiva Krishnamurthy of HUL
By Akanksha Nagar
Jul 30, 2020 12:11 IST 3 Min read
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