Akanksha Nagar

Print, radio and TV are still essential for large-scale brands, says Manoj Gadgil of Johnson & Johnson

In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends

In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost

In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment

In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year

Coca-Cola to soon start full-fledged advertising on traditional mediums

Demand from rural, non-containment urban areas put business back on track: T Krishnakumar of Coca-Cola India

Bikram Basu quits Allied Blenders & Distillers as COO, Anupam Bokey appointed CMO

In-depth: Are local brands eating into share of bigger brands amid pandemic?

Taj Mahal is a TV-first brand when it comes to media vehicles: Shiva Krishnamurthy of HUL