Akanksha Nagar

Fuelled by increasing consumption, online gaming platforms to lead TV adex

Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi

In-depth: Vodafone Idea's unified brand identity 'Vi' — appealing or appalling?

Small publishers are playing a big role in publishing and distributing real content, says Arjun Satya of Times Internet

Kedar Apte appointed as the CMO of RBML, joint venture of Reliance Ind. and bp

Shelf life of print ads cannot be disputed, says Paritosh Kataria of Care Health Insurance

Brands need to optimise spends, set realistic expectations to maximise value from IPL, says Deloitte's Chandrashekar Mantha

Consumer electronics to drive India's festive season adex, focus on TV and digital

In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season

In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?