Akanksha Nagar

E-commerce players to go slow on advertising this festive season

Last six months have made our spends unified into digital spends, MVS Murthy of Tata Asset Management

Pawan Sarda of Future Group brings a digital master class 'Sorted'

BharatPe's strategy to dethrone foreign-funded payment apps

Digital's salience has grown but reach of traditional media is double: Sapna Arora of OLX

IPL and festive season will revive India's adex, says Snehil Gautam of Housing.com

Time for brands to go for ephemeral marketing, increase engagement: Twitter's Kanika Mittal

PepsiCo to spend more on TV and digital in revamped marketing strategy, says Tarun Bhagat of PepsiCo

Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns

How IPL is helping PhonePe create awareness around digital payments