WARC

70% of strategists are encouraged to be strategically brave: WARC Report

Building brand awareness drives greater effectiveness in performance marketing: Study

Advertisers must prioritise media quality over cost to curb adex spillage: Report

Indian adex to be 1.3% of global ad spends by 2024, to reach $13.7 bn: WARC

Are advertisers prepared for the new era of programmatic advertising?

CTV ad spends growth 3X slower than retail media spends: WARC

53% of consumers perceive ad targeting as intrusive: WARC

Marketers return to MMM to evaluate effectiveness of multi-channel campaigns: WARC-Amazon Ads study

WARC Awards for Effectiveness 2023: India bags 1 Grand Prix, 2 Gold

India wins two Silver as WARC Awards for Effectiveness 2023 announces the first winners