TV

Jio pushes Media Cable for IPL: Will it pay off?

80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study

With entertainment at our core, we're revolutionising consumers' content journeys across passion points: Sameer Seth of Dolby

Star Sports aims at making IPL 2023 biggest ever on TV

Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India's Shekhar Banerjee

We're moving away from machine-based to people-based measurement: Nielsen's David Kenny

&TV; joins Mumbai Traffic Police for awareness campaign during Road Safety Week

Disney Star aims to reach record-breaking 500 mn viewers on TV in IPL 2023

Traditional media has lower engagement among 24 and below age group: YouGov

Measurement – The big challenge with Connected TV