In the upcoming 2023-2027 media rights cycle , the Board of Control for Cricket in India (BCCI) has established a higher base price for digital rights compared with TV.
BCCI has also lowered the overall base price to Rs 45 crore per match compared to Rs 61 crore per match that Disney Star paid in the recently concluded cycle.
In the history of cricket, digital rights' base price has always remained lower than that of television rights.
According to the tender issued by the BCCI, Package A, encompassing the TV rights for the Indian subcontinent, has been assigned a base price of Rs 20 crore per match.
Package B comes with global digital rights and television rights for the rest of the world, priced at a base rate of Rs 25 crore per match.
The BCCI on Wednesday invited a tender for Media Rights for the BCCI international and domestic matches between 2023-2027.
In 2018, Star India won the BCCI’s media rights through e-auction for five years at Rs 6138.1 crore, which was Rs 60.18 crore per match.
In a press statement, BCCI said that the detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, rights and obligations, etc. are contained in the ‘Invitation to Tender’ (“ITT”) document.
The ITT document can be bought against a non-refundable fee of Rs 15,00,000 (Rupees Fifteen Lakh Only) plus any applicable Goods and Services Tax.
The ITT will be available for purchase till August 25, 2023. Any interested party wishing to submit a bid is required to purchase the ITT, said the BCCI.
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