social commerce

Delivery, AI, and sustainability among top priorities for Indian online shoppers

Havas Media Network India launches whitepaper on evolving Indian e-commerce landscape

53% of consumers perceive ad targeting as intrusive: WARC

'Marketers should measure creativity, creatively, and longitudinally with regards to LTV'

Meesho lays off 15% workforce; 251 employees affected

759 million Indians active internet users, to reach 900 million by 2025: IAMAI-Kantar report

Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023

Real-time data, content and commerce to be future of media agency business: Ajay Gupte

Social commerce expected to reach market size of $16-20 billion in India by 2025: Talkwalker and Khoros report

In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?