Rural
FMCG volume growth slows to 5.1% in Q1 2025 as small packs gain popularity
Rural India recalibrates choices amid economic strain, accelerates digital adoption: Report
Union Budget 2025 to boost consumption and drive demand: Parle Products’ Mayank Shah
Nearly 1 in 2 rural consumers exposed to both online and offline media: Report
Ideacafe launches new rural and urban communication division, Roots
Tribes Communication appoints Meenal Brahmane as Group Creative Director
Indian consumers becoming price-conscious to value-conscious: P&G CEO LV Vaidyanathan