Rural

Sam Balsara backs 60:40 brand–performance split amid waning faith in brand-building

Premium FMCG consumption expands beyond urban centres: Worldpanel India

Zee TV introduces rural-life reality show Chhoriyan Chali Gaon

Nestle India preparing to take a “quantum leap” in digital and analytics capabilities: outgoing CMD Suresh Narayanan

Perfetti’s Centerfruit uses AI voice tech to engage rural consumers without internet

FMCG volume growth slows to 5.1% in Q1 2025 as small packs gain popularity

Rural India recalibrates choices amid economic strain, accelerates digital adoption: Report

This budget fuels aspirations and strengthens the middle class: Saugata Gupta of Marico

Union Budget 2025 to boost consumption and drive demand: Parle Products’ Mayank Shah

Brands blend digital and local to unlock rural markets