performance

Marko and Brando bags performance marketing mandate for Utkarsh India

Auto brands walk the tightrope of brand building versus performance marketing

The evolving landscape of performance marketing: Insights from Rory Mitchell of Criteo

AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi

As part of Annual Performance Review, Flipkart likely to trim its workforce by 5-7%

We aim to grow by 30% YoY in 2024: FCB Kinnect's Rohan Mehta

Creativity bridges performance-brand gap, ensuring brand differentiation: Unilever's Conny Braams

Cannes Lions 2023: Here's all you need to know about the ad industry's most momentous event