OTT

Star and Disney India launch Sirius to enable digital-like targeting on television

No self-regulatory body for OTT, where would we go, says Gaurav Tiwari who dragged Netflix to court

upGrad ties up with Star India, to run ad campaign across TV, OTT platform Hotstar throughout IPL

TRAI says “no” regulation for OTT for now

Deregulate entire TV broadcasting sector instead of regulating OTT, say top broadcasters

OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences

Zee to invest Rs 522 crore in SugarBox to expand beyond OTT and AdTech

MX Player launches nine hyper-casual games on its platform

OTT and government's infrastructure spending will boost OOH industry, says Rachana Lokhande of Kinetic India

OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji