media agencies
India’s media boom and the role of ‘Sutradhars’ in modern advertising
Principal-based trading thrives amid CCI raids, brands raise concerns
Industry wary as CCI raids ad agencies, IBDF, ISA 3 days before IPL
Weak consumption threatens premium ad rates for major high-impact properties
ISA charter to keep a check on media ecosystem with agencies and publishers
Key ingredients of well-crafted advertiser-media agency agreements