media agencies

Why GCPL’s in-house media push signals a shift for brands and agencies

India’s media boom and the role of ‘Sutradhars’ in modern advertising

Principal-based trading thrives amid CCI raids, brands raise concerns

Industry wary as CCI raids ad agencies, IBDF, ISA 3 days before IPL

End-to-end capability, costing give us significant edge over consulting firms: Anita Kotwani

Weak consumption threatens premium ad rates for major high-impact properties

The ability to attribute outcomes is what fuels further investment in digital channels: GroupM's Maps

In-depth: Action-packed Q1 to grab maximum share in FY25 adex pie

Madison World appoints Manish Menon as VP of Human Resources

ISA charter to keep a check on media ecosystem with agencies and publishers