influencer

Spykar blends AI and creator culture in ‘Made to Fit Every Story’ campaign

Ads are losing the influence war, and this Omnicom study explains why

Dream11 shifts business to sports watchalong app, monetising via ads and in-app purchases

Amazon’s creator army now powers 2 crore shopping decisions; here’s how it really works

Meesho readies Rs 1,020 crore marketing war chest from IPO

Snapdragon wants consumers to demand the chip, not just the phone

Django wins creative mandate for Khukri Rum in India

Attention economy in India isn’t centralised. It is regionalised, localised, fiercely defended

Fun Flips partners Media Care for digital presence

Bar Council of Delhi warns lawyers against soliciting work on social media