FMCG

Modern consumers seek brands aligned with their values: Marico's Somasree Bose Awasthi

Nearly 1 in 2 rural consumers exposed to both online and offline media: Report

PepsiCo, HUL and other FMCG majors selling less healthy products in India, report reveals

Rural FMCG consumption demand 2X faster than urban: NielsenIQ

FMCG cos offloading near-expiry products via q-comm and e-commerce platforms: AICPDF

FMCG brands keep ad spending steady in Q2 FY2025

FMCG margins decline amid rising costs, slowing urban demand

Dabur’s adex rises 9.6% to Rs 461.52 crore in H1 FY2025

Marico's ad spends up 8.2% (YoY) to Rs 290 crore in Q2 FY2025

Rise in preference for premium products in FMCG, tech, and durables: NielsenIQ