digital-first

Driving performance through digital media will be big in 2024: Grapes' Shradha Agarwal

InDrive to double down on OTT, mobile app ads for better targeting and localisation

With an aim to bring analytics and real identity into focus, Publicis Media India wants to partner with digital-first clients: Tanmay Mohanty

Aditya Birla Group's 'House of Brands' venture TMRW partners with eight digital-first Lifestyle brands

Zing introduces digital-first, short video content series 'Tiny Tales'

Digital-first film on Ilaiyaraaja will be a cinematic recreation of his inspiring journey