data

‘Too much data, too little magic’: Why it is important to question blind faith in algorithms

Harsh Deep Chhabra’s playbook for resilient marketing, from crisis-time deals to CTV bets

Publicis to prioritise AI and data over dentsu acquisition

Google to invest $6bn in 1GW data centre and power infrastructure in Andhra Pradesh

Google to pay $314.6M to California Android users over unauthorised data use

TRIOOH debuts with data-led approach to Out-of-Home media

Unrolled ratings an integrity test, challenge news broadcasters to evolve

MiQ launches AI driven programmatic platform ‘Sigma’ in India

Is a planner the heart of every campaign?

Is credit dependency of ad agencies turning craft into cash-driven business?