data

BTL marketing faces a crucial reckoning as CFOs demand performance accountability

Amazon introduces consolidated reporting tools across global ad accounts

Cannes Lions to introduce Creative Brand Lion in 2026; AI craft, data categories refreshed

Google outlines ‘Project Suncatcher’, a space-based AI data centre plan

Dentsu’s Merkle data breach: Employee bank details and salary info potentially exposed

The Trade Desk launches “Audience Unlimited” to overhaul digital ad data marketplace

Government to notify DPDP Act rules by September 28, says Vaishnaw

‘Too much data, too little magic’: Why it is important to question blind faith in algorithms

Harsh Deep Chhabra’s playbook for resilient marketing, from crisis-time deals to CTV bets

Publicis to prioritise AI and data over dentsu acquisition