data

Why commerce, answers and consent will decide brand wins in 2026

Omnicom’s first post-IPG quarter lifts revenue; group doubles synergy goal to $1.5 billion

JioHotstar ropes in senior talent to bolster discovery, viewer experience and AdTech

Anupriya Acharya and Kainaz Karmakar named Cannes Lions 2026 Jury Presidents

Why creativity, not data and automation, will define the future of advertising, Amitesh Rao explains

Marketing trends 2025: AI changed discovery and ended siloed digital marketing

BTL marketing faces a crucial reckoning as CFOs demand performance accountability

Amazon introduces consolidated reporting tools across global ad accounts

Cannes Lions to introduce Creative Brand Lion in 2026; AI craft, data categories refreshed

Google outlines ‘Project Suncatcher’, a space-based AI data centre plan