D2C

Black Friday goes ‘desi’ as India’s festive shopping stretches beyond Diwali

UK based cosmetics brand LUSH enters Indian market via D2C platform

About two-thirds of FMCG M&A deals in past five fiscals were D2C-driven: Crisil

Shashishekhar Mukherjee joins Dabur as General Manager, Digital Marketing and D2C

Emami’s core brands still have room to grow, says MD Harsha V Agarwal

Brands, do you know Reddit users are calling you out, unfiltered?

Blackberrys partners with GreenHonchos to scale D2C commerce

What do legacy brands have that D2C brands don’t? Kantar’s Soumya Mohanty explains

10 strategic design principles for launching a DTC brand in India

From drawers to IPL: How India’s sock brands are betting big on ads and bigger on ambition