/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
CTV advertising
/bmi/media/media_files/aPVabQbYNTwUFYLfimXY.jpg)
What advertisers paying premium for news on CTV means for broadcasters
Nov 27, 2024
10:58
IST
5 Min read
Comscore partners with IAMAI for CTV study to deliver industry-wide insights
Oct 22, 2024
12:16
IST
2 Min read
BARC India set to deploy premium panels with capability to measure CTV
Sep 24, 2024
10:50
IST
2 Min read
/bmi/media/media_files/r1qA2Vp2c2oxU5UuJtML.jpg)
/bmi/media/media_files/ZW9n4j4jfvdaRrkYvMR9.jpg)
News genre leads the way in CTV advertising: Priti Murthy of GroupM Nexus
Aug 09, 2024
10:26
IST
3 Min read
/bmi/media/media_files/OVxuuqTkQcyCmtJEpGjo.png)
/bmi/media/media_files/L6gQ39pCjXr6IsMi6LeB.jpg)
JioCinema’s mark on Disney+ Hotstar pricing strategy for T20 World Cup
May 02, 2024
11:16
IST
2 Min read
/bmi/media/post_banners/bd4e34277a493b8121cde5bfee3a2b6f81484acc2179d9cb5b14a926fab86cc4.jpg)
CTV advertising to become key as CTV reach exceeds 32 million households: Vdo.AI report
Mar 15, 2024
04:02
IST
2 Min read
/bmi/media/post_banners/68aec9794fdb2775335eb1588b5c33e6a1ac4be4f47eda636d47e2148d2e4136.jpg)
/bmi/media/post_banners/ce8494db3f67342714939fdf682a348298161a07d2a08eed4912f7c81a1bc503.jpg)
Cost and creative readiness stand out as primary hurdles in CTV advertising space
Feb 13, 2024
09:46
IST
2 Min read