CTV advertising
JioCinema’s mark on Disney+ Hotstar pricing strategy for T20 World Cup
CTV advertising to become key as CTV reach exceeds 32 million households: Vdo.AI report
Cost and creative readiness stand out as primary hurdles in CTV advertising space
IPL advertising in 2024: Advertisers weigh in on TV vs digital, FCT vs CPM
Disney+ Hotstar partners with Xapads to enhance its CTV advertising
YouTube draws flak from ad agencies over plans to use own co-viewing data for CTV ads