CTV advertising
Kevin Vaz breaks down how JioStar plans to keep the momentum going post-IPL
CTV advertising set to capture 8% of India’s digital AdEx: Deloitte-MPA report
How ACR solves CTV challenges for advertisers, GroupM’s Atique Kazi explains
What advertisers paying premium for news on CTV means for broadcasters
Comscore partners with IAMAI for CTV study to deliver industry-wide insights
BARC India set to deploy premium panels with capability to measure CTV
News genre leads the way in CTV advertising: Priti Murthy of GroupM Nexus