Consumer durables

Tier-II and tier-III markets drive durables’ festive advertising push

Transit and DOOH drive India’s OOH festive boom with spends rising over 15%

Croma appoints Shibashish Roy as CEO and MD

Appliance makers expect 30% growth in festive sales, fueled by e-comm and premiumisation

Festive season kicks in with ad splash from Auto, Real Estate, Electronics brands

Consumer durables shifting gears from 'massy' to 'premiumisation' this festive season

Festive season boosts outdoor advertising; agencies predict 10-30% increase in ad spends

OnePlus' Jyotirmoy Ghosal joins consumer durables brand Nu as CBO

Cooling appliance brands pull all guns out as demand set to soar this prolonged summer

OLX sees surge in automobile, smartphones and consumer durable advertisers on the platform: Amit Kumar, CEO, OLX Group