Croma appoints Shibashish Roy as CEO and MD

New Delhi: Tata Group retail chain Croma announced the appointment of Shibashish Roy as its new Chief Executive Officer and Managing Director, effective April 1.

Roy was named CEO in November 2024 and worked alongside outgoing Managing Director Avijit Mitra during a transition period that concluded in March 2025, Croma said in a statement.

He has 20+ years of experience in Tata Group companies and has been instrumental in expanding Croma's market presence and improving its customer service approach across different sales channels, it added.

"Roy has been transitioning into the role of CEO and MD over the past five months, following the succession plan announced late last year. I am certain Roy’s digital-first approach and passion for customer engagement will drive Croma to great heights and look forward to working with him," said Naveen Tahilyani, Chairman, Infiniti Retail.

Infiniti Retail operates organised consumer durables and electronics chain in India under Croma brand.

Increasing market share in major markets and enhancing profitability have been identified as priorities for FY26, the statement added.