Connected TV
Network18 doubles down on CTV-led growth; plans proprietary app launch in 2026
India Today Group’s Tak Network launches Tak 360 FAST news channel
Akhil Bhalla joins NDTV as Product Head to lead Live and Connected TV
CTV adoption rises, but agencies struggle with control, overlap and consistency
ChatGPT usage rose 160% in 2025, pushing brands from SEO to AI visibility
49 per cent of incremental CTV viewers come from rural markets: Kantar
India’s CTV surge is unstoppable, but trust gaps worry advertisers
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