brand communication

Thermocool Home Appliances appoints Saif Ali Khan as brand ambassador

How agentic AI is transforming brand communication

Here's how Kirana Club is emerging as the LinkedIn for mom-and-pop shops in India

Value 360 Communications and RepIndia join hands to form new entity 'RepValue'

In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads?

Have brand taglines evolved to become hashtags?

Has the era of brand taglines come to end?

How to achieve effective brand communication through WhatsApp business messaging

Lowe Lintas bags the creative duties of Skipper Pipes

Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts