Boston Consulting Group

Boston Consulting Group appoints Yasushi Sasaki as Asia Pacific Chair

Majority of CMOs to invest over $10 million annually in GenAI, BCG survey finds

WAVES 2025: India releases 5 reports on media, creators, and compliance

40% consumers excited about varied uses of GenAI while 28% feel conflicted: BCG report

Advertisers must realise full potential of smartphone 'Surfaces': Boston Consulting Group report

AVOW appoints Melissa Bohlsen as Chief Marketing Officer

Rahul Jain to be the new System Leader at BCG India

Indian ConsumerTech has $250 billion+ in valuation and 40+ unicorns: BCG-Matrix Partners India report

Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report

Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital