Boston Consulting Group

40% consumers excited about varied uses of GenAI while 28% feel conflicted: BCG report

By BestMediaInfo Bureau

Apr 26, 2024 16:20 IST logo

4 Min read

Advertisers must realise full potential of smartphone 'Surfaces': Boston Consulting Group report

Advertisers must realise full potential of smartphone 'Surfaces': Boston Consulting Group report

By BestMediaInfo Bureau

Feb 13, 2024 12:03 IST logo

3 Min read

AVOW appoints Melissa Bohlsen as Chief Marketing Officer

AVOW appoints Melissa Bohlsen as Chief Marketing Officer

By BestMediaInfo Bureau

Dec 19, 2023 11:27 IST logo

2 Min read

Rahul Jain to be the new System Leader at BCG India

Rahul Jain to be the new System Leader at BCG India

By BestMediaInfo Bureau

May 29, 2023 13:30 IST logo

1 Min read

Indian ConsumerTech has $250 billion+ in valuation and 40+ unicorns: BCG-Matrix Partners India report

Indian ConsumerTech has $250 billion+ in valuation and 40+ unicorns: BCG-Matrix Partners India report

By BestMediaInfo Bureau

Apr 07, 2023 10:07 IST logo

4 Min read

Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report

Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report

By BestMediaInfo Bureau

Mar 29, 2023 16:16 IST logo

3 Min read

Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital

Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital

By BestMediaInfo Bureau

Nov 16, 2022 16:13 IST logo

4 Min read

How should brands & platforms prepare themselves to be on top of the game catering to a growing number of online shoppers?

How should brands & platforms prepare themselves to be on top of the game catering to a growing number of online shoppers?

By BestMediaInfo Bureau

Jul 08, 2022 03:23 IST logo

3 Min read